CAN YOU START THIS FOR ME?
Samuel & Sons Showroom - NYC
An ode to friendship bracelets at summer camp, "Can you start this for me?" nods to the most notorious question amongst fellow-campers, each asking the other for help making the first initial knots of a friendship bracelet. The hardest part, as we know!
With Samuel & Sons signature style of bringing life-like objects to a trim-scale, Passementerie Artist William Storms and Creative Director Milton De Paul collaborated on what ultimately takes the traditionally petite to a tremendous new scale.
Six larger than life friendship bracelets hang on a backdrop of Storms' traditional artwork; each representing one of Samuel & Sons six showrooms opened within the past 25 years.
983 THIRD AVE, NEW YORK, NY 10022